Supercharge your email marketing

As anyone who travels on a National Express coach knows, the onboard toilet easily qualifies as an operational challenge. Long distance coaches offer limited comfort breaks, so a place to pee is essential. Unfortunately, mobile sanitation is not as good in practice as it might be in theory. If you’

A prospective client asked me to pitch for newsletter work. Here’s what I said: (name and product changed)  ~~~~~~~~~~~~~~~~~~~~ “Dear Peter, Following on from your email... My insight, from having started and run several businesses with 100% of sales from email newsletters, is that they can be an engine of

The Mill, a quality, broadsheet-style newsletter delivered by email in Manchester, is probably the most significant experiment in UK local news markets of the past few years. The reader-funded publisher has achieved remarkable success, receiving praise for its journalism and achieving 40,000 free and 2,500 paid subscribers in

Curation is the secret weapon of email newsletters and The Hustle was one of the first to adopt a "no bullshit" approach. The skills required are relevant subject matter selection, analysis and summarising, tighter, zappier writing, interest hooks, entertainment and use of graphics. In this issue we breakdown