How to sell with email — without feeling icky

List. Offer. Copy. Graphics. (In That Order)

The Kilburn Bakery Test

The metric that actually predicts revenue

How I sold £20K of rugby balls with a single email

Why did this email 3x my unsubscribes?

The battle for the Devon inbox

These emails contain lies

Emails that sell “without the ick”

I wasn’t sold to, but I bought

Superfans