Andy Griffiths

Andy Griffiths

Consultant helping publishers grow revenue using newsletters. Editor of Champion Newsletters providing best practice case studies and strategies from winning newsletters.

📍 England

CN#8. Popbitch: A 22-year-old minimalist newsletter with 300,000 subscribers

STATUS: Weekly, Thursdays NEWSLETTER TYPE: Consumer PURPOSE: Engagement through celebrity gossip, satire and cruel humour. LAUNCHED: 2000 SUBSCRIBERS: 300,000 WORD COUNT: 1,601 SENT FROM: server@popbitch.com, no personalisation. SUBJECT LINE: Legendary Love Cannon DESIGN It’s a minimalist hand-crafted look, with even the logo created from typewriter-style

CN#7. Semafor Flagship: Reinventing global news coverage

STATUS: Consumer, weekday daily, free NEWSLETTER TYPE: Engagement PURPOSE: “Understand the most important news and ideas shaping the world every weekday morning in your inbox.” Target audience is "premium general interest and cross border thinkers”. LAUNCHED: October 2022 SUBSCRIBERS: Not disclosed. WORD COUNT: 2,049 SENT FROM: Semafor Flagship

CN#6. Inside James Clear's habits and growth newsletter

FEATURED NEWSLETTER: 3-2-1 Thursday by James Clear STATUS: Weekly (Thursdays), consumer, free NEWSLETTER TYPE: Engagement PURPOSE: Personal development through productivity and habit-building.“The most wisdom per word of any newsletter on the web.” LAUNCHED: 2012 SUBSCRIBERS: 1.85 million. 40-45% claimed open rate. WORD COUNT: 526 words. SENT FROM: James

CN#5. Donations and "pay what you can" strategies

Summary ◾️Donations and “pay what you can” options are increasingly popular additional income sources for newsletter publishers, alongside advertising, subscriptions and affiliate commissions. ◾️To promote these options, publishers use multiple price points, additional member benefits, emotional appeals, and highlight the positive effects of contributions. ◾️The trend can shift the publisher-reader

CN#4. Why 4m readers start their day with Morning Brew

Featured Newsletter: Morning Brew Status: Daily, consumer, free Newsletter Type: Engagement + Sales Purpose: To inform and entertain readers, covering the latest news from Wall St to Silicon Valley. “Informative, witty, and everything you need to start your day.” Launched: 2015 Subscribers: 4 million Word count: 2,142 Sent from: Morning

CN#3. Bob Hoffman, The Ad Contrarian, hero newsletter

Featured Newsletter: The Ad Contrarian Newsletter Status: Weekly, professional, free Newsletter Type: Hero, Engagement Purpose: Spreading the views and raising the profile of Bob Hoffman, a veteran US advertising and marketing commentator who doesn’t mince his words. The target audience is "anyone interested in advertising or marketing"

CN#1. Impactful local news coverage at BOSToday

Featured Newsletter: BOSToday Status: Daily, consumer, free Newsletter Type: Engagement + Sales Purpose: Engagement “through daily newsletters that aggregate the most positive, impactful local news + events” according to the publisher. BOSToday is the Boston, Massachusetts version of 24 daily newsletters owned by 6AM City, which has a total of 1m free

Peek inside the best newsletter playbooks...

Learn what’s working for editorial and reader engagement, product marketing and revenue generation, in the following sectors: National newspapers Local newspapers Business, specialist and consumer magazines Business and industry newsletters Independent newsletters