CN#24. User-first newsletters spearhead Community Impact's growth strategy
Clean, tightly written and edited newsletters spearhead Community Impact’s new growth strategy.
Topic
engagement
A collection of 12 issues
CN#20. Hey DC by City Cast: There's more than one way to reinvent local news
When City Cast launched in October 2020, founder and chief executive David Plotz said he was on a mission to reignite engagement in communities through local reporting.
CN#19. FT Inside Politics: Like sharing a pint with a knowledgable friend
FT Inside Politics is written by Stephen Bush, the paper’s associate editor and columnist. The newsletter is part of a trial as a standalone newsletter and the results will be followed closely by international news publishers.
CN#18. The Upshot: Sports gossip you won't hear anywhere else
If you break into smirk at behind the scenes antics of sporting folk and want a regular dose of humour, look no further than The Upshot.
But as well as the giggles, this workmanlike newsletter has lessons for publishers on how to be entertaining, habit forming and unique.
CN#12. Elevator: Eye and brain candy for 700,000 upscale men
NEWSLETTER DATA
FREQUENCY: Daily, Sunday to Friday
TYPE: Consumer
TARGET AUDIENCE: Affluent English-speaking males
SUBSCRIBERS: 700,000
WORD COUNT: 500
SENT FROM: yo@gettheelevator.com
SUBJECT LINE: ELEVATOR | 01.09.23
DESIGN: Minimalist, large sans serif text, big colour curated photographs.
Striking, punchy, editorial
It's a rare newsletter
CN#11. Ben Settle: Copywriter extraordinaire with a 40,000 list
NEWSLETTER DATA
TYPE: Professional
FREQUENCY: Daily (7 days)
PURPOSE: Sales of Ben Settle's copywriting newsletter, affiliate products, and occasional classified advertising.
LAUNCHED: 1998
SUBSCRIBERS: 40,000
WORD COUNT: 345
SENT FROM: ben@bensettle.com
SUBJECT LINE: How Hollywood’s most bizarre & reclusive movie director creates frothing-at-the-mouth fans
CN#9. The Pragmatic Engineer: IT newsletter with a high-earning audience
FREQUENCY: Usually twice a week (paid). Monthly (free).
NEWSLETTER TYPE: Professional, Engagement
PURPOSE: Helping software engineers and managers by uncovering solutions to software challenges at big tech and high-growth startups.
LAUNCHED: 2021
SUBSCRIBERS: 220,000 free and paid
WORD COUNT: 4,572 (shortened, free version)
SENT FROM: pragmaticengineer@substack.com
CN#8. Popbitch: A 22-year-old minimalist newsletter with 300,000 subscribers
STATUS: Weekly, Thursdays
NEWSLETTER TYPE: Consumer
PURPOSE: Engagement through celebrity gossip, satire and cruel humour.
LAUNCHED: 2000
SUBSCRIBERS: 300,000
WORD COUNT: 1,601
SENT FROM: server@popbitch.com, no personalisation.
SUBJECT LINE: Legendary Love Cannon
DESIGN
It’s a minimalist hand-crafted look, with even the logo created from typewriter-style
CN#4. Why 4m readers start their day with Morning Brew
Featured Newsletter: Morning Brew
Status: Daily, consumer, free
Newsletter Type: Engagement + Sales
Purpose: To inform and entertain readers, covering the latest news from Wall St to Silicon Valley. “Informative, witty, and everything you need to start your day.”
Launched: 2015
Subscribers: 4 million
Word count: 2,142
Sent from: Morning
CN#3. Bob Hoffman, The Ad Contrarian, hero newsletter
Featured Newsletter: The Ad Contrarian Newsletter
Status: Weekly, professional, free
Newsletter Type: Hero, Engagement
Purpose: Spreading the views and raising the profile of Bob Hoffman, a veteran US advertising and marketing commentator who doesn’t mince his words.
The target audience is "anyone interested in advertising or marketing"